- The following articles contain the tag:
- consumer behaviour
34 results on Discovery
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Eight unethical effects that can sneak in to ethical businessesWell-meaning strategies might backfire. But there are ways to avoid the damage.
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BLOG: Marketing against coronaMarketing can contribute significantly in bringing about behavioural change against corona, but caution is advised when mentioning this word
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Tracking emotions real time in the brainBeing able to accurately measure emotional experiences can serve many practical purposes. Firms can see if their product has the intended emotional effect on people.
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RSM Discovery Magazine 35: out now!Love in organisations, climate change and innovation, why customers reject your innovations and more. RSM Discovery Magazine is out now!
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Crowdsourced consumer data: how do we make sure it's good?Over 15.000 consumer behaviour studies have used participants on online marketplace MTurk. How do researchers make sure such data is good?
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Power turns people with high testosterone into narcissistsPeople in power positions often act like narcissists. Do narcissists get themselves into power positions, or does power create narcissists?
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RSM Discovery Magazine 34: out now!Crowdsourced consumer data, innovation is a team sport, power struggles, how big should small firms think, and the Chinese concept of Guanxi
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Identifying strong brands in the brainMarketeers no longer only have to rely on what consumers tell them about brand perception. We can now see it in the brain.
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The influence of power on prosocial behaviourFair leadership behaviour and decisions promotes prosocial behavior of employees.
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RSM Discovery Magazine 33: out now!Prosocial behaviour, trust in the workplace and the believability of online product reviews. RSM Discovery Magazine is out now!
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Why a bad night’s sleep makes some people misbehave at workFor some people, a bad night's sleep makes it harder to keep their impulses in check. This can lead to unwanted behaviour at work.
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How unethical behaviour spreads through a company’s social networkUnethical behaviour doesn’t happen in isolation. Causes, links and how it spreads in new PhD research by Franziska Zuber
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Bias makes every forecaster either a ‘smoother’ or a ‘chaser’There are two types of personal style for forecasters: ‘smoothers’ and ‘chasers’. How can the company overcome their biases?
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Why managers should not treat nationality as ‘software of the mind’Nationality does not predict behaviour, says Giorgio Touburg. Managers should explore the national cultural backgrounds of their teams.
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Using scent to lift customers’ moodsStrong scents brighten shoppers' attitudes and open wallets. The right scent at the right intensity can increase sales by nearly a third.
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Leaders who ‘walk their talk’ improve performance and profitsBehavioural integrity is effective, because it improves your communication. And you can develop it! research by Hannes Leroy.
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Text analysis puts investment value on corporate social behaviourAndy Moniz demonstrates how analysis of online texts can help investors put a value on a company's corporate social behaviour.
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How the brain's sensitivity for emotions causes accounting fraudBeing sensitive to emotions makes some controllers vulnerable to social pressure from managers promoting their own personal interests.
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Why customers stay loyal to service providers that mistreat themWhat does self-esteem have to do with staying loyal to a service provider?
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Why unethical practices go unpunished in competitive marketsUnethical practices often go unpunished in competitive markets when there is a profit to be made. New research by Niek Hoogervorst.