- The following articles contain the tag:
- consumer data
30 results on Discovery
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Create an advantageous data culture: trustworthy data and good governanceMartijn’s research gives the prerequisites and a roadmap for reaping the fruits of data-driven transformations
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The 40th edition of RSM Discovery is now live!Read the low-down on scale-ups in the 40th issue of RSM Discovery magazine
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Professor’s Opinion: tackling corona the Abraham Kuyper wayThe key to a better approach to the pandemic lies in recognising the specific responsibilities of science, government and civil society
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Digitally managed cities of the future – how close are we?Are we there yet? ECDA studied how 80 European cities are getting on with developing Urban Data Platforms. How close is our digital future?
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Optimise floriculture and make it more sustainable with AI algorithms‘AI in the Floriculture Chain’ (iFlow) project developed AI applications for growers, auctioneers, transporters, and supply chain managers.
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Omnichannel retailing: making smarter choicesCollaboration between Coolblue and RSM yielded to sophisticated assortment processes and new scientific insights in the omnichannel world.
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RSM Discovery magazine 37 – out now!Issue 37: devoted to understand the benefits of data analytics in an age where big data have become woven into the very fabric of our lives.
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RSM Discovery Magazine 35: out now!Love in organisations, climate change and innovation, why customers reject your innovations and more. RSM Discovery Magazine is out now!
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Crowdsourced consumer data: how do we make sure it's good?Over 15.000 consumer behaviour studies have used participants on online marketplace MTurk. How do researchers make sure such data is good?
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RSM Discovery Magazine 34: out now!Crowdsourced consumer data, innovation is a team sport, power struggles, how big should small firms think, and the Chinese concept of Guanxi
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Identifying strong brands in the brainMarketeers no longer only have to rely on what consumers tell them about brand perception. We can now see it in the brain.
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Predicting the stock market with big-data analysis of tweets"The big challenge was to determine what all the emoji, slang expressions and negations in tweets actually say about stock sentiment."
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Selling flowers with analyticsHow an experiment with big data analysis led the Dutch flower auction to achieve more stable prices.
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Why managers should not treat nationality as ‘software of the mind’Nationality does not predict behaviour, says Giorgio Touburg. Managers should explore the national cultural backgrounds of their teams.
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Using scent to lift customers’ moodsStrong scents brighten shoppers' attitudes and open wallets. The right scent at the right intensity can increase sales by nearly a third.
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Using management buzzwords leads to company overvaluationMind your language! Using buzzwords could lead to your company being overvalued, says Patrick Reinmoeller.
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Using big data from road sensors to improve transportation planningBig data from traffic cameras can make transport planning more accurate. New research from Yinyi Ma.
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Big data predicts who will be invited for a job interviewRecruiters take note! PhD researcher Colin Lee automates the search for the best candidates for a job interview.
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Why customers stay loyal to service providers that mistreat themWhat does self-esteem have to do with staying loyal to a service provider?