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Discovery: Research Impact
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327 results on Discovery
How does the human brain respond to injustice?
People are very sensitive to injustice. Do we rather punish violators or compensate victims? The hormone oxytocine plays a remarkable role.
Crowdsourced consumer data: how do we make sure it's good?
Over 15.000 consumer behaviour studies have used participants on online marketplace MTurk. How do researchers make sure such data is good?
Multinationals and the UN's Sustainable Development Goals: what do first steps reveal?
The United Nation's Sustainable Development Goals: are multinationals using them?
Power turns people with high testosterone into narcissists
People in power positions often act like narcissists. Do narcissists get themselves into power positions, or does power create narcissists?
RSM Discovery Magazine 34: out now!
Crowdsourced consumer data, innovation is a team sport, power struggles, how big should small firms think, and the Chinese concept of Guanxi
Identifying strong brands in the brain
Marketeers no longer only have to rely on what consumers tell them about brand perception. We can now see it in the brain.
How to prevent power struggles in teams
Power struggles within teams can be harmful to organisations. When and why do they occur and how can they be prevented?
How independent research can improve investment decisions
Investment fund ratings are often based on the past. But a popular analytics firm rates expected future performances. Does that work well?
How good networking events can stimulate business innovation
Networking events and conferences can be great for discovering new business opportunities and even help companies to innovate together. But only if these events are designed the right way.
The benefits of combining drones and trucks for deliveries
Does using delivery drones make sense? Yes, if you combine them with trucks.
The influence of power on prosocial behaviour
Fair leadership behaviour and decisions promotes prosocial behavior of employees.
Consumer product reviews: more believable when writers get paid more
Consumers put greater trust in online reviews when the reviewer is paid well or not at all.
RSM Discovery Magazine 33: out now!
Prosocial behaviour, trust in the workplace and the believability of online product reviews. RSM Discovery Magazine is out now!
Lobbying reduces risk of merger, improves returns
Lobbying could help firms to steer away in-depth reviews and is valued by shareholders.
BLOG: What Unilever's move tells us about the economy
OPINION: Unilever's move is interesting, but does not create or move jobs, and is not as important for our economy to begin with.
Controlling the Uncontrollable – The Advertising Tug-of-War
Consumers cannot control the effects visual advertising has on them - even when making a conscious effort to change this.
Why some brands lose their value after an acquisition
An acquisition can undermine brand identity and popularity with consumers. Keeping the founders on board helps. Research by Elisa Maira.
Lessons from KFC's chicken shortage: responsiveness versus cost efficiency
'Where's my chicken?' What supply chain research teaches us about the shortage that forced KFC to close 750 of its 900 outlets.
Sustainable – but ‘disgusting’ – products become more attractive in a second language
Insect cookies, artificial meat and recycled water sound less repulsive to consumers when presented in a second language.
How to promote car-sharing to people who love their own cars
Car-sharing schemes can reduce the environmental impact of driving. But how do you entice car owners that are really attached to their cars?