PhD, Faculty & Research
Discovery: Research Impact
Finance and Accounting
Rotterdam School of Management, Erasmus University
Logo of Rotterdam School of Management, Erasmus University
The following articles contain the tag:
2 results on Discovery
Middle Managers Find Walking the Talk Is Not Easy Without Top Management Support
To be an inspirational middle manager you need behavioral integrity. But how do you do that if you are undermined by higher management?
Brain scans reveal what makes a TV advert effective
Adverts are most effective when they highlight a product’s functional benefits, but also trigger the viewer’s imagination.