- The following articles contain the tag:
- marketing research
83 results on Discovery
-
Customer Analytics with Aurelie LemmensInterview with Dr. Aurélie Lemmens on Customer Analytics
-
BLOG: Marketing against coronaMarketing can contribute significantly in bringing about behavioural change against corona, but caution is advised when mentioning this word
-
DoIP Spotlight: Maria Carmen PunziThis edition features Maria Carmen Punzi who contributes to worldwide gender equity by focusing on menstrual health.
-
Seven improvements to new product development inspired by the shift to omnichannel retailHelping companies rethink designing and executing new products in the shift towards omnichannel retail.
-
VIDEO: Do Siri and Alexa make your food choices healthier or unhealthier?Do you want to make healthier food choices? Maybe you should change the way you make those decisions.
-
Why customization isn’t always positiveAccording to new research the impact of product customization is more multi-faceted and depends on the type of customers.
-
In F1, car manufacturers gain more from high R&D and low advertising.Research-intense car manufacturers have more to gain from competing in the F1 championship than advertising-intense car manufacturers.
-
Brain scans reveal engagement levels of videosWhat if we could predict when consumers would strongly engage with videos by analysing the neural activity in their brains?
-
RSM Discovery Magazine 36: out now!Funding for disruptive start-ups, effective leadership development, sustainable development and more. RSM Discovery Magazine 36 is out now!
-
Crowdsourced consumer data: how do we make sure it's good?Over 15.000 consumer behaviour studies have used participants on online marketplace MTurk. How do researchers make sure such data is good?
-
How independent research can improve investment decisionsInvestment fund ratings are often based on the past. But a popular analytics firm rates expected future performances. Does that work well?
-
The benefits of combining drones and trucks for deliveriesDoes using delivery drones make sense? Yes, if you combine them with trucks.
-
Consumer product reviews: more believable when writers get paid moreConsumers put greater trust in online reviews when the reviewer is paid well or not at all.
-
Controlling the Uncontrollable – The Advertising Tug-of-WarConsumers cannot control the effects visual advertising has on them - even when making a conscious effort to change this.
-
Why some brands lose their value after an acquisitionAn acquisition can undermine brand identity and popularity with consumers. Keeping the founders on board helps. Research by Elisa Maira.
-
Sustainable – but ‘disgusting’ – products become more attractive in a second languageInsect cookies, artificial meat and recycled water sound less repulsive to consumers when presented in a second language.
-
When do people pay taxes voluntarily?When trust in authorities is low, fair decision-making procedures become an even more important tool to increase tax revenue.
-
World Science Day: why business researchers now make brain scansBusiness schools do a surprising amount of brain research! To celebrate world science day. Here's an overview of recent RSM studies.
-
Brain activity can forecast success of crowd-funded projectsBrain scans, performed on a small number of people, can forecast if crowd-funded projects will be successful, weeks or even months later.
-
How to identify the most effective influencers in social networksSocial influencers can help with spreading new ideas through networks. Researcher Xi Chen discovered how to select the most effective ones.