- The following articles contain the tag:
- marketing research
83 results on Discovery
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Why saying ‘Sorry’ is more effective than an expensive giftGifts are ineffective as an apology. Brands should not market their products as apology gift. Research by Laura Straeter.
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How retailers can influence the walking speed of customersFloor markers can help retailers to influence how fast a customer walks through their shop. Research by Bram Van den Bergh
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Brain scans reveal what makes a TV advert effectiveAdverts are most effective when they highlight a product’s functional benefits, but also trigger the viewer’s imagination.
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New indicators reveal diversification of stock portfoliosResearcher Ghassan Chammas developed a new toolbox that can reveal inadvertent concentration and specialisation of stock portfolios
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High-status leaders’ projects can be hit-or-missHigh status project leaders easily gather supporters, but results often are hit-or-miss. Research by Balazs Szatmari.
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How unethical behaviour spreads through a company’s social networkUnethical behaviour doesn’t happen in isolation. Causes, links and how it spreads in new PhD research by Franziska Zuber
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Beautiful and engrossing games lead to more learningGive educational games an engaging story and make them look good - players will learn more from them. Research by Andreas Alexiou.
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How high-performing companies design their digital workplacesDigital workplaces are more successful when managers trust employees and dare to learn from their mistakes.
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Who benefits when a brand disappears?How do loyal customers react when a brand or product is no longer on sale? And how can remaining brands benefit from such exits?
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Bias makes every forecaster either a ‘smoother’ or a ‘chaser’There are two types of personal style for forecasters: ‘smoothers’ and ‘chasers’. How can the company overcome their biases?
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Why managers should not treat nationality as ‘software of the mind’Nationality does not predict behaviour, says Giorgio Touburg. Managers should explore the national cultural backgrounds of their teams.
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Using scent to lift customers’ moodsStrong scents brighten shoppers' attitudes and open wallets. The right scent at the right intensity can increase sales by nearly a third.
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Companies are an effective gateway to volunteeringCorporate volunteering programmes inspire younger people and those with a higher education to volunteer.
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Leaders who ‘walk their talk’ improve performance and profitsBehavioural integrity is effective, because it improves your communication. And you can develop it! research by Hannes Leroy.
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During times of crisis, a leader's language should not reflect fearIn economic hard times, don't project fear as a leader! Instead, use words like 'progress', change and 'ideals' to gain support.
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For valuable inventions, combine old knowledge with new discoveriesThe most lucrative inventions? Those that combine existing knowledge with new research. How? Create teams of six!
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European project managers can do better business in ChinaWhat are the main business differences between the Netherlands and China?
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Text analysis puts investment value on corporate social behaviourAndy Moniz demonstrates how analysis of online texts can help investors put a value on a company's corporate social behaviour.
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Let customers deliver packages to reduce transport costsWhen online retailers let customers deliver packages for them, they can cut variable delivery costs by up to 25 percent.