- The following articles contain the tag:
- marketing research
83 results on Discovery
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Losing status hurts more than losing powerLosing status hurts more than losing power. Here’s why.
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Why people find it hard to forgive leaders who say ‘sorry’Sometimes saying 'sorry' is ineffictive. Duped employees are less likely to forgive when a violator with higher power apologises.
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Using big data from road sensors to improve transportation planningBig data from traffic cameras can make transport planning more accurate. New research from Yinyi Ma.
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How the brain's sensitivity for emotions causes accounting fraudBeing sensitive to emotions makes some controllers vulnerable to social pressure from managers promoting their own personal interests.
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How to get more comments in a LinkedIn discussionHere’s what you should and shouldn’t do to get people to contribute to LinkedIn corporate discussion groups
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Tame the desire: tell yourself you can have it ‘some other time’Give in to temptation - but tell yourself later! Research by Nicole Mead shows denying cravings can be counterproductive.
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Foreign leaders bring out the best in multicultural teams, and locals can learnMulticultural teams flourish under foreign leadership, and local leaders can learn.
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Why customers stay loyal to service providers that mistreat themWhat does self-esteem have to do with staying loyal to a service provider?
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How to encourage more women to become leadersHere’s what firms can do to enhance female leadership aspirations through organisational changes.
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When and why consumers prefer products from user-driven firmsInvolving customers in your product design can be an effective strategy.
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Post-merger integration and the role of language fluencyBeware of the march of English as the lingua franca of the international commercial world
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Stimulating innovation in ports: what can firms, port authorities, and business associations contribute?What can firms, port authorities, and business associations do to innovate and make an entire port more competitive?
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For better sales forecasts, reward those that get it rightFor more accurate sales predictions, let all departments produce a joint forecast and reward them for being right.
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Turning electric vehicles into profitable virtual power plantsCar rental companies that rent out EVs can increase profits with 7% by running ‘virtual power plants’.
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From viral video to pandemic: how information spreads through networksPhD researcher WouterVermeer explains how knowledge spreading through businesses can be better managed.
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Want to innovate effectively? Look beyond R&DHow to innovate effectively? Kevin Heij’s study shows that non-technological innovations can bring about competitive advantages.
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How to connect with culturally diverse consumersHow can you connect with consumers in ethnic minority groups?
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When faster products don’t save timeWhy a faster broadband connection doesn’t save you as much time as you might think. New research from Stefano Puntoni
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Colleagues who know ‘who knows what’ are beneficial for businessMeta-knowledge specialists understand the specialties of their colleagues. They are important for every organisation.