- The following articles contain the tag:
- marketing
46 results on Discovery
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Customer Analytics with Aurelie LemmensInterview with Dr. Aurélie Lemmens on Customer Analytics
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BLOG: Marketing against coronaMarketing can contribute significantly in bringing about behavioural change against corona, but caution is advised when mentioning this word
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Seven improvements to new product development inspired by the shift to omnichannel retailHelping companies rethink designing and executing new products in the shift towards omnichannel retail.
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VIDEO: Do Siri and Alexa make your food choices healthier or unhealthier?Do you want to make healthier food choices? Maybe you should change the way you make those decisions.
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Why customization isn’t always positiveAccording to new research the impact of product customization is more multi-faceted and depends on the type of customers.
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In F1, car manufacturers gain more from high R&D and low advertising.Research-intense car manufacturers have more to gain from competing in the F1 championship than advertising-intense car manufacturers.
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Brain scans reveal engagement levels of videosWhat if we could predict when consumers would strongly engage with videos by analysing the neural activity in their brains?
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RSM Discovery Magazine 36: out now!Funding for disruptive start-ups, effective leadership development, sustainable development and more. RSM Discovery Magazine 36 is out now!
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Consumer product reviews: more believable when writers get paid moreConsumers put greater trust in online reviews when the reviewer is paid well or not at all.
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Controlling the Uncontrollable – The Advertising Tug-of-WarConsumers cannot control the effects visual advertising has on them - even when making a conscious effort to change this.
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Why some brands lose their value after an acquisitionAn acquisition can undermine brand identity and popularity with consumers. Keeping the founders on board helps. Research by Elisa Maira.
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Sustainable – but ‘disgusting’ – products become more attractive in a second languageInsect cookies, artificial meat and recycled water sound less repulsive to consumers when presented in a second language.
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Brain activity can forecast success of crowd-funded projectsBrain scans, performed on a small number of people, can forecast if crowd-funded projects will be successful, weeks or even months later.
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How to identify the most effective influencers in social networksSocial influencers can help with spreading new ideas through networks. Researcher Xi Chen discovered how to select the most effective ones.
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Why saying ‘Sorry’ is more effective than an expensive giftGifts are ineffective as an apology. Brands should not market their products as apology gift. Research by Laura Straeter.
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How retailers can influence the walking speed of customersFloor markers can help retailers to influence how fast a customer walks through their shop. Research by Bram Van den Bergh
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Brain scans reveal what makes a TV advert effectiveAdverts are most effective when they highlight a product’s functional benefits, but also trigger the viewer’s imagination.
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Who benefits when a brand disappears?How do loyal customers react when a brand or product is no longer on sale? And how can remaining brands benefit from such exits?
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Bias makes every forecaster either a ‘smoother’ or a ‘chaser’There are two types of personal style for forecasters: ‘smoothers’ and ‘chasers’. How can the company overcome their biases?
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Using scent to lift customers’ moodsStrong scents brighten shoppers' attitudes and open wallets. The right scent at the right intensity can increase sales by nearly a third.