- The following articles contain the tag:
- marketing
46 results on Discovery
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Listen to RSM Discovery podcastsRSM Discovery now available as podcasts. Subscribe to our stream in your favourite podcast player on Apple, Android or Windows Phone.
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Tame the desire: tell yourself you can have it ‘some other time’Give in to temptation - but tell yourself later! Research by Nicole Mead shows denying cravings can be counterproductive.
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When and why consumers prefer products from user-driven firmsInvolving customers in your product design can be an effective strategy.
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For better sales forecasts, reward those that get it rightFor more accurate sales predictions, let all departments produce a joint forecast and reward them for being right.
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From viral video to pandemic: how information spreads through networksPhD researcher WouterVermeer explains how knowledge spreading through businesses can be better managed.
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How to connect with culturally diverse consumersHow can you connect with consumers in ethnic minority groups?
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When faster products don’t save timeWhy a faster broadband connection doesn’t save you as much time as you might think. New research from Stefano Puntoni
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BLOG: Marketing without MarketersWill intelligent machines get better at marketing than you? That might just depend on how creative you need to be in your job.
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BLOG: How to sacrifice short-term rewards for long-term benefits?It’s hard to sacrifice short-term rewards for long-term benefits. Marketers, and companies more generally, face equally difficult trade-offs on a daily basis.
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BLOG: Marketing - here, there, everywhereWhat is marketing? I always start “introduction to marketing” sessions with this question.
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Slawek Magala: Consumers buy based on the roles they playTo understand consumers’ decision-making process when buying, professor Slawek Magala explains that consumers play many different roles a day.
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Ethnic marketing: One size does not fit allThe days of one-size-fits-all marketing are over. RSM’s Anne-Sophie Lenoir tells us what marketeers can do to better target an ethnic audience.
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Stefano Puntoni: Marketing is the channel that allows firms to reach customersStefano Puntoni, Associate Professor of Marketing Management at RSM, explains that even the most brilliant and unique products and services won’t survive without marketing.