PhD, Faculty & Research
Discovery: Research Impact
Finance and Accounting
Rotterdam School of Management, Erasmus University
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The following articles contain the tag:
2 results on Discovery
Can brain responses to movie trailers predict success?
Decades of research have shown that much of our mental processing occurs at the subconscious level, including the decisions we make as consumers.
Political preference predicts movie choice
What predicts whether a movie will become a box-office success or a flop?