All articles with the tag: neuromarketing

3 results on Discovery

Brain scans reveal engagement levels of videos
What if we could predict when consumers would strongly engage with videos by analysing the neural activity in their brains?
Identifying strong brands in the brain
Marketeers no longer only have to rely on what consumers tell them about brand perception. We can now see it in the brain.
World Science Day: why business researchers now make brain scans
Business schools do a surprising amount of brain research! To celebrate world science day. Here's an overview of recent RSM studies.