PhD, Faculty & Research
Discovery: Research Impact
Finance and Accounting
Rotterdam School of Management, Erasmus University
Logo of Rotterdam School of Management, Erasmus University
The following articles contain the tag:
2 results on Discovery
Identifying strong brands in the brain
Marketeers no longer only have to rely on what consumers tell them about brand perception. We can now see it in the brain.
World Science Day: why business researchers now make brain scans
Business schools do a surprising amount of brain research! To celebrate world science day. Here's an overview of recent RSM studies.