PhD, Faculty & Research
Discovery: Research Impact
Finance and Accounting
Rotterdam School of Management, Erasmus University
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4 results on Discovery
BBC World News interviews Jan van den Ende
BBC World News interviewed Jan van den Ende about his research into the input of customers in the design process of new products.
Ignoring customers’ opinions can lead to more successful products
Research by Prof. Jan van den Ende shows when your customers might have something useful to add during the design process.
What gets some product content talked about more than others?
Customer empowerment in new product development