PhD, Faculty & Research
Discovery: Research Impact
Finance and Accounting
Rotterdam School of Management, Erasmus University
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The following articles contain the tag:
4 results on Discovery
Large discounts hurt sales
The larger the discount, the better! Or not? Dr Zike Cao researched what effects large discounts on daily deal websites have on consumers.
Consumer product reviews: more believable when writers get paid more
Consumers put greater trust in online reviews when the reviewer is paid well or not at all.
RSM Discovery Magazine 33: out now!
Prosocial behaviour, trust in the workplace and the believability of online product reviews. RSM Discovery Magazine is out now!
How performance appraisals can encourage ethical behaviour