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The following articles contain the tag:
rotterdam school of management

106 results on Discovery

  • How retailers can influence the walking speed of customers
    Floor markers can help retailers to influence how fast a customer walks through their shop. Research by Bram Van den Bergh
  • Brain scans reveal what makes a TV advert effective
    Adverts are most effective when they highlight a product’s functional benefits, but also trigger the viewer’s imagination.
  • How container terminal operators can optimise their transport networks
    How extended terminal operators can design the most profitable transport networks. Research by Panagiotis Ypsiliantis.
  • New indicators reveal diversification of stock portfolios
    Researcher Ghassan Chammas developed a new toolbox that can reveal inadvertent concentration and specialisation of stock portfolios
  • High-status leaders’ projects can be hit-or-miss
    High status project leaders easily gather supporters, but results often are hit-or-miss. Research by Balazs Szatmari.
  • BLOG: Why we can’t assess Super Mario Run’s performance only by its revenues
    Mobile games like Super Mario Run can affect Nintendo’s long-term success in the console industry. Blog by Joost Rietveld.
  • How unethical behaviour spreads through a company’s social network
    Unethical behaviour doesn’t happen in isolation. Causes, links and how it spreads in new PhD research by Franziska Zuber
  • Hyperactive people are more often self-employed
    People with hyperactivity – one of the symptoms of ADHD – are more likely to be self-employed, according to new research from Ingrid Verheul
  • Sharing knowledge in the hospital across status barriers
    Who in the hospital is in the best position to share valuable knowledge across the status barriers between nurses and doctors?
  • Beautiful and engrossing games lead to more learning
    Give educational games an engaging story and make them look good - players will learn more from them. Research by Andreas Alexiou.
  • How high-performing companies design their digital workplaces
    Digital workplaces are more successful when managers trust employees and dare to learn from their mistakes.
  • Who benefits when a brand disappears?
    How do loyal customers react when a brand or product is no longer on sale? And how can remaining brands benefit from such exits?
  • Why managers should not treat nationality as ‘software of the mind’
    Nationality does not predict behaviour, says Giorgio Touburg. Managers should explore the national cultural backgrounds of their teams.
  • School children speed up adoption of new technology
    Introducing technology to schoolchildren helps to get it adopted by their parents and neighbouring households. Research by Rodrigo Belo.
  • Using scent to lift customers’ moods
    Strong scents brighten shoppers' attitudes and open wallets. The right scent at the right intensity can increase sales by nearly a third.
  • More realistic computer models to solve train disruptions
    Train disruptions are like chess problems. Joris Wagenaar has added more realism to models that help train dispatchers solve them.
  • More efficient order picking for the online shopping rush
    How warehouses can prepare for the unpredictability of online ordering customers by optimising their order picking system.
  • Small companies benefit most from corporate soul-searching
    Self-reflection helps companies -especially smaller ones- to identify new business opportunities, without losing track of business-as-usual.
  • Companies are an effective gateway to volunteering
    Corporate volunteering programmes inspire younger people and those with a higher education to volunteer.
  • Ignoring customers’ opinions can lead to more successful products
    Research by Prof. Jan van den Ende shows when your customers might have something useful to add during the design process.
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