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106 results on Discovery
- How retailers can influence the walking speed of customersFloor markers can help retailers to influence how fast a customer walks through their shop. Research by Bram Van den Bergh
- Brain scans reveal what makes a TV advert effectiveAdverts are most effective when they highlight a product’s functional benefits, but also trigger the viewer’s imagination.
- How container terminal operators can optimise their transport networksHow extended terminal operators can design the most profitable transport networks. Research by Panagiotis Ypsiliantis.
- New indicators reveal diversification of stock portfoliosResearcher Ghassan Chammas developed a new toolbox that can reveal inadvertent concentration and specialisation of stock portfolios
- High-status leaders’ projects can be hit-or-missHigh status project leaders easily gather supporters, but results often are hit-or-miss. Research by Balazs Szatmari.
- BLOG: Why we can’t assess Super Mario Run’s performance only by its revenuesMobile games like Super Mario Run can affect Nintendo’s long-term success in the console industry. Blog by Joost Rietveld.
- How unethical behaviour spreads through a company’s social networkUnethical behaviour doesn’t happen in isolation. Causes, links and how it spreads in new PhD research by Franziska Zuber
- Hyperactive people are more often self-employedPeople with hyperactivity – one of the symptoms of ADHD – are more likely to be self-employed, according to new research from Ingrid Verheul
- Sharing knowledge in the hospital across status barriersWho in the hospital is in the best position to share valuable knowledge across the status barriers between nurses and doctors?
- Beautiful and engrossing games lead to more learningGive educational games an engaging story and make them look good - players will learn more from them. Research by Andreas Alexiou.
- How high-performing companies design their digital workplacesDigital workplaces are more successful when managers trust employees and dare to learn from their mistakes.
- Who benefits when a brand disappears?How do loyal customers react when a brand or product is no longer on sale? And how can remaining brands benefit from such exits?
- Why managers should not treat nationality as ‘software of the mind’Nationality does not predict behaviour, says Giorgio Touburg. Managers should explore the national cultural backgrounds of their teams.
- School children speed up adoption of new technologyIntroducing technology to schoolchildren helps to get it adopted by their parents and neighbouring households. Research by Rodrigo Belo.
- Using scent to lift customers’ moodsStrong scents brighten shoppers' attitudes and open wallets. The right scent at the right intensity can increase sales by nearly a third.
- More realistic computer models to solve train disruptionsTrain disruptions are like chess problems. Joris Wagenaar has added more realism to models that help train dispatchers solve them.
- More efficient order picking for the online shopping rushHow warehouses can prepare for the unpredictability of online ordering customers by optimising their order picking system.
- Small companies benefit most from corporate soul-searchingSelf-reflection helps companies -especially smaller ones- to identify new business opportunities, without losing track of business-as-usual.
- Companies are an effective gateway to volunteeringCorporate volunteering programmes inspire younger people and those with a higher education to volunteer.
- Ignoring customers’ opinions can lead to more successful productsResearch by Prof. Jan van den Ende shows when your customers might have something useful to add during the design process.