PhD, Faculty & Research
Discovery: Research Impact
Finance and Accounting
Rotterdam School of Management, Erasmus University
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5 results on Discovery
Large discounts hurt sales
The larger the discount, the better! Or not? Dr Zike Cao researched what effects large discounts on daily deal websites have on consumers.
BLOG: Why we can’t assess Super Mario Run’s performance only by its revenues
Mobile games like Super Mario Run can affect Nintendo’s long-term success in the console industry. Blog by Joost Rietveld.
Bias makes every forecaster either a ‘smoother’ or a ‘chaser’
There are two types of personal style for forecasters: ‘smoothers’ and ‘chasers’. How can the company overcome their biases?
For better sales forecasts, reward those that get it right
For more accurate sales predictions, let all departments produce a joint forecast and reward them for being right.
Stefano Puntoni: Marketing is the channel that allows firms to reach customers
Stefano Puntoni, Associate Professor of Marketing Management at RSM, explains that even the most brilliant and unique products and services won’t survive without marketing.