All articles with the tag: short term

4 results on Discovery

BLOG: Marketing without Marketers
Will intelligent machines get better at marketing than you? That might just depend on how creative you need to be in your job.
BLOG: How to sacrifice short-term rewards for long-term benefits?
It’s hard to sacrifice short-term rewards for long-term benefits. Marketers, and companies more generally, face equally difficult trade-offs on a daily basis.
Measure for measure: new ways of looking at the long-term performance of firms
MBOs, private equity and entrepreneurial management